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About Us Awards Who We Are Goetz Speaking Marketing 3D Animation Corporate ID & Branding Video Production Websites Media Relations Social Media Resources Melanie K. Goetz, MBA Journal AWWA Articles Communicating Water’s Value Communicating Water’s Value Part 2 Speaking & Workshops Contact Us
Hughes & Stuart
  • About Us
    • Awards
    • Who We Are
  • Goetz Speaking
  • Marketing
    • 3D Animation
    • Corporate ID & Branding
    • Video Production
    • Websites
    • Media Relations
    • Social Media
  • Resources
    • Melanie K. Goetz, MBA
    • Journal AWWA Articles
    • Communicating Water’s Value
    • Communicating Water’s Value Part 2
    • Speaking & Workshops
  • Contact Us

Journal AWWA Articles

Home Water Communications Journal AWWA Articles
Trust: Built in Seconds, Lasts for Years

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Miscommunicating Important Information: How to Avoid Tragic Results

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Tap Crawl From Down Under

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The Power of an Apology

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Beacons of Light in a World of Shadows

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Why Surveys Work & How They Can Disappoint

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Secrets, Rumors, and the Cost-Effectiveness of Truth

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Switching to Lowercase Messaging: A Capital Idea

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Risky Business: Factoring in Public Perceptions

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Communication Without Words: How Utilities Can Become Visible to Their Customers

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Do No Harm: Perverse Consequences of Misjuding Public Response

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Poor or rich: The value of water is directly related to what it costs

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Looking inward to enable effective outreach: A case for customer appreciation

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Perception and the value of water: It's all relative

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Understanding and leveraging social norms: Changing behavior by tapping into our need to conform

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The dangerous liaison between a discount culture and cost control

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Transform the lowly rebate into the upfront cash of a coupon bonanza!

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Leveraging the power of rebates: The difference is in the breakage

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Diluting the inevitable: A case for decoupling water rates

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The paradox of value: Water rates and the law of diminishing marginal utility

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Invisible peril: Managing rate issues through public involvement

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The irrationality of Rational Numbers

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Defining Rates by the Gallon Makes Water Worth the Price

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Helping customers connect tiered rates with actual water use

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It's a numbers game: The psychology behind rate pricing and the argument for rounding

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Framing Transparency: Crafting the utility bill to promote the real value of water

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