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Melanie K. Goetz, MBA
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Communicating Water’s Value
Communicating Water’s Value Part 2
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About Us
Awards
Who We Are
Goetz Speaking
Marketing
3D Animation
Corporate ID & Branding
Video Production
Websites
Media Relations
Social Media
Resources
Melanie K. Goetz, MBA
Journal AWWA Articles
Communicating Water’s Value
Communicating Water’s Value Part 2
Speaking & Workshops
Contact Us
About Us
Awards
Who We Are
Goetz Speaking
Marketing
3D Animation
Corporate ID & Branding
Video Production
Websites
Media Relations
Social Media
Resources
Melanie K. Goetz, MBA
Journal AWWA Articles
Communicating Water’s Value
Communicating Water’s Value Part 2
Speaking & Workshops
Contact Us
Journal AWWA Articles
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Water Communications
Journal AWWA Articles
Trust: Built in Seconds, Lasts for Years
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Miscommunicating Important Information: How to Avoid Tragic Results
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Tap Crawl From Down Under
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The Power of an Apology
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Beacons of Light in a World of Shadows
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Why Surveys Work & How They Can Disappoint
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Secrets, Rumors, and the Cost-Effectiveness of Truth
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Switching to Lowercase Messaging: A Capital Idea
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Risky Business: Factoring in Public Perceptions
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Communication Without Words: How Utilities Can Become Visible to Their Customers
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Do No Harm: Perverse Consequences of Misjuding Public Response
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Poor or rich: The value of water is directly related to what it costs
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Looking inward to enable effective outreach: A case for customer appreciation
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Perception and the value of water: It's all relative
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Understanding and leveraging social norms: Changing behavior by tapping into our need to conform
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The dangerous liaison between a discount culture and cost control
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Transform the lowly rebate into the upfront cash of a coupon bonanza!
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Leveraging the power of rebates: The difference is in the breakage
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Diluting the inevitable: A case for decoupling water rates
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The paradox of value: Water rates and the law of diminishing marginal utility
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Invisible peril: Managing rate issues through public involvement
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The irrationality of Rational Numbers
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Defining Rates by the Gallon Makes Water Worth the Price
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Helping customers connect tiered rates with actual water use
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It's a numbers game: The psychology behind rate pricing and the argument for rounding
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Framing Transparency: Crafting the utility bill to promote the real value of water
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