While social media was initially written off as a fad used only by the younger generation, new statistics show that social media is here to stay and is growing rapidly among all age groups.
- Currently, 1.5 million female users 55+ are on Facebook (550% increase).
- Social networks are now more popular than emailing! Member communities = 67% participation; email is at 65%.
- In March and April 2009, Twitter quadrupled its previous audience.
- 45-50 year olds are the greatest demographic of Twitter users. Baby boomers are more likely to use Twitter than their grandchildren.
Sources: The Global Media Landscape; comScore Internet Research; inside Facebook.
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