Social Media

Startling Statistics

While social media was initially written off as a fad used only by the younger generation, new statistics show that social media is here to stay and is growing rapidly among all age groups.

Currently, 1.5 million female users 55+ are on Facebook (550% increase).
Social networks are now more popular than emailing! Member communities = 67% participation; email is at 65%.
In March and April 2009, Twitter quadrupled its previous audience.
45-50 year olds are the greatest demographic of Twitter users. Baby boomers are more likely to use Twitter than their grandchildren.

Sources: The Global Media Landscape; comScore Internet Research; inside Facebook.
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