Roadrunner Marketing - About the Authors
Melanie Hughes Goetz, MBA
member AWWA, SDA
President of Hughes & Stuart Marketing, Melanie’s MBA degree and tactical marketing experience is complimented with genuine common sense intuition that serves clients on many levels. As an independent businesswoman, executive board member, champion of causes for non-profit fundraising and awareness campaigns, Melanie’s 30 years of retail experience and account management skills are extremely effective. She brings a refreshing, very hands-on down to earth style that encourages close contact between client and agency. “We don’t spend money frivolously. Our clients get choices they are comfortable with so they are part of the creative and strategic plan that best serves them.” She is also a pilot-in-training of small aircraft and an avid golfer.
Esty Atlas
Public Relations and Creative Services in television news, general media, community events and direct client relations, Esty is a 4-time Emmy award winning writer/ creative producer. Creating innovative and memorable identity branding, attention-getting ads, to community outreach solutions is what drives the marketing success of businesses today. “What you say and how you say it is how people form their opinions. Knowing how reporters think, and how to speak to people in general, in all the ways we communicate verbally and in writing - makes all the difference in having a good or bad image.” These tricks of the trade have turned hostile environ-ments into healthy ones and helped people and companies achieve their objectives. Esty’s creativity in marketing, promotion and visual communications have also been recognized by the Public Relations Society of America, New York Film Festival, Promax Marketing Executives and with several national Telly awards.