Quick Links
About Roadrunner Marketing
RR Chapters
About The Authors
Recommended Reading
Quick Links
About Roadrunner Marketing
RR Chapters
About The Authors
Recommended Reading
Simple and Easy Marketing for All, May 12, 2009
By J. Richesson "Jenny R." (Denver, CO) - See all my reviews
As a small business owner with limited budget, I appreciate the handy marketing tips without having to take a college course. I find value in the real life stories and examples of how simple marketing is attainable and successful at all levels. I especially appreciate the lesson and tips in writing a press release as it was an avenue I had not yet explored. Thanks for the great book!
Denver Business Journal: "Strategic secrets told in new book"Published: April 6, 2009: A new book, “Roadrunner Marketing: Strategic Secrets You Wish You Knew,” is designed to help small businesses run the quick road to success. More
Intermountain Jewish News
"Whether you want to start a new business or learn how to keep an existing one thriving, Roadrunner Marketing is a good place to start." More
Amazon.com: "A Fast Fix"
March 5, 2009
"I think I can ... I think I can! Like The Little Engine That Could, this book gives me the encouragement and tips needed to climb and conquer my creative mountains. I can't afford to hire a big PR agency, but now I can at least "talk the talk" and know what the heck it means. Roadrunner Marketing is designed to be a HANDbook, but it truly touches the heart and soul. The "average Joe" stories are so inspirational! After reading this book, I feel empowered to single-handedly double my profits. As the name implies, Roadrunner Marketing provides a quick fix to some of the most important issues facing small businesses today."
- By Jan Karyl
"Women In Business Need The Roadrunner"
"Every independent business woman needs common sense inspiration and constructive advice. This book has it all including the amazing stories of successful women.
Buy a highlighter, because you'll be going back to the golden nuggets again and again.
A quick, concise and educated read. A must have stepping stone for any woman looking to blaze her own trail or finesse her career growth." -By R. Friskey "Creative Director"
"I Haven't Been Able to Put it Down"
I received Roadrunner Marketing yesterday, and haven’t been able to put it down. In fact, I’m taking it to work today!!! It’s always great, and refreshing, to read and hear positive ideas.
- By Mitch
"In just over an hour, you inspired, educated, informed, and motivated two very overwhelmed small-business owners. Thank you fo much sharing your time and knowledge with us. It doesn't look as daunting today; again thank you with renewed enthusiasm. "
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Chris Carty, Forensic Applications
Amazon.com: "A great resource for marketing novices - with plenty of info for seasoned professionals!"
August 31, 2009
"After reading this book, I had the overwhelming urge to take this book, stand atop the desk at our sales meeting and scream "You see, this THIS is what I've been trying to teach you for the last three years!"
- By M. Schroeder
Press
NEW BOOK GIVES INDEPENDENT BUSINESS OWNERS VALUABLE MARKETING STRATEGIES
Roadrunner Marketing: Strategic Secrets You Wish You Knew by authors, award-winning marketing and public relations professionals Melanie Goetz and Esty Atlas define public outreach techniques to help business owners/entrepreneurs stimulate consumer sales and awareness. Read Full Press Release
A little about our new book, Roadrunner Marketing
Strategic Secrets You Wish You Knew, is the one-stop effective guidebook every independent business owner needs in today’s challenging market. It will help you build awareness for your business, get publicity, attract customers, discover marketing incentives that work, reduce advertising expenses, and create effective word-of-mouse. Most of all, you’ll understand what branding is and why creating the right perception is so important. You’ll also read in-depth interviews with everyday people who each built a successful business and learn the characteristics of a successful entrepreneur. Their perspective illustrates why some people succeed and others don’t.
Good marketing is based on understanding what people respond to emotionally and intellectually. Here are your must-know concepts to ‘beep the competition’, and increase sales.
Chapters
- Perception is Everything!
- How to Influence Perception
- Getting Your Customers to Know You - and Like You
- Get Your Story Out First!
- Catching an Editor's "Eye"
- What Makes a Good Story?
- Say It's Not So. You Got Negative Press?
- How You Say It, Says a Lot!
- The Secrets to Smart "Packaging"
- How to Create Standout Advertising - Including Websites
- How can you "Net" More Money on the Internet? Do-It-Yourself Search Engine Maximization
- The Pros and Cons of Print
- Print Pricing Bargains
- How to Build Customer Interest
- How to Get a Customer's Attention
- Generating "Repeat and Referral" Business
- How Being a "Groupie" is Good For Business
- Trading Favors - Business to Business
- Essential Elements of a Trade Show
- How Cross-Promotion Builds Exposure
- Why Awards Matter
- Why Community Matters
- Why the Inside Vibes Matter Too
- Why You Want to be an Independent Business Owner
- Independent Owner Success Stories
- What's The Most Important Thing to Know About Good Marketing?
Selected Features:
Cameron Mitchell. From cooking school at 22 to mega-millionaire by 29, Cameron Mitchell Restaurants have taken the country by theme and outstanding service.
Panera Bread Company founder Ken Rosenthal. An intuitive entrepreneur explains how he created a new niche in quick-casual eating with little to no advertising.
Edie Marks, Colorado’s top realtor, still defies the odds. Her story from Brooklyn school teacher to queen of residential real estate.
Terry Vitale redefines success not by how much money you make, but by loving what you do (PS- don’t listen to the naysayers).
The founders of Baby Signs developed a whole new way for hearing babies and toddlers to talk to adults. Find out how Drs. Linda Acredolo and Susan Goodwyn launched an international business model with children’s videos, books, and lots of mommies, daddies, and children who understand its value.
ORDER NOW – only $14.99 Double your profits by changing your tactics!
We also suggest reading:
Wired to Care: How Companies Prosper When They Create Widespread Empathy
by Dev Patnaik
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Jay Conrad Levinson
The 22 Immutable Laws of Branding
by Al Ries
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
Outliers: Why Some People Succeed and Some Don’t
by Malcolm Gladwell
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
by Warren Whitlock
About the Authors