In a perfect world, you would always have great answers to even the toughest questions, and they would roll off your tongue with ease. Reality, of course, is much different.
Many times, even the most accomplished of speakers or interviewees are confronted with contentious questions by the press or angry customers.
Handling tough situations successfully depends on how well you are prepared with responses that cannot be taken out of context to damage your judgment or leadership. That’s the tricky, but trainable, part!
We teach the techniques to avoid getting trapped into an embarrassing situation with the media, and we provide custom training on key message development (what to say).
If you are in a position of authority, or work directly with the public, you will always be answering questions. The TWO MOST IMPORTANT BENEFITS of our media training:
1) Build Value for Your Services!
2) Build Trust in Your Leadership with Your Customers and in the Press!
Whether you are being interviewed or are planning to be in a public situation such as a presentation, board meeting, or public hearing, how you deliver your message, is as important as the message itself. You must control the flow of information and comments that can cause harm. Our comprehensive media training focuses on message development, answering tough questions under lights and camera, practice and evaluation sessions, and bringing your confidence level on par to comfortably talk to the press or anyone else. There’s no better way to learn how to improve your public communications efforts.
Our goal is to minimize any potential negative impact that reflects on your company or organization. Strategy communication defines what our media training is all about.
All you need is the willingness to learn from experienced pros.
Listen. Take Notes. You are now going to gain the tools and techniques to handle a variety of communication situations that will help you avoid a media embarrassment.