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Marketing Tips and Articles
8.9.10
The lessons of global advertising
Don't be fooled: ads still sell stuff
By Esty Atlas
What is the top national newspaper? The Wall Street Journal with a circulation of 2.1 million. The top national magazine (surprisingly, is not Oprah), but in fact AARP, The Magazine with 24.4 million circulation. (If your target audience is 50+, guess where you should be visible!)
7.26.10
Marketing to Millenials: part 2
Think we're smart? Wait till you see the next gen
By Saira Taylor
Millennials are a high speed, detail-oriented generation. Here are helpful tips to attract this generation as purchase-driven consumers, from our point of view.
Most important: building trust. If your product or service continually proves to be worthwhile, then advertisements serve as buyer updates rather than a persuading technique. (which we dislike).
7.19.10
Marketing to Millenials: part 1
What attracts their buying dollars?
By Saira Taylor
Generation Y, commonly referred to as the “Millenials,” has been quite the talk of the business world lately.
The Millennial generation is classified as anyone born between 1977-1998. While some may call us too spoiled by our parents to make it in the “real world,” businesses are hiring from my generation because of its strength in innovation and technology. Read More...
6.29.10
How to improve your bottom line with branding
Good marketing creates intangible value
By Esty Atlas
It was one of those “aha” moments when I read, “Poetry is when you make new things familiar and familiar things new.” A great definition and teaching tool.
Read More...
6.7.10
Are you master of your domain? part 2
PYB: Protect Your Brand!
By Esty Atlas
So in part one, we were talking about a Canadian teenager named Mike Rowe who registered his website as MikeRoweSoft. Naturally, Microsoft claimed trademark infringement because of its phonetic resemblance to their trademarked corporate name and demanded the student give up his domain.
Read More...
5.19.10
Are you master of your domain?
Sorry, Seinfeld fans -- it's not what you think
By Esty Atlas
OK, all you Seinfeld lovers — it’s not what you think. In this case, I’m speaking of your website domain and the frequency of businesses who have theirs stolen or corrupted. “Cybersquatting” (as it’s called) is simply using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else.
Read More...
4.28.10
Top 5 marketing and PR blunders: No. 5 (part 5 of 5 part series)
Playing it safe
By Esty Atlas
I believe there’s a lot to be learned from success stories, so here’s a great example: Who said: “If everything seems under control, you’re just not going fast enough”?
Read More...
4.13.10
Top 5 marketing and PR blunders: No. 4 (part 4 of 5 part series)
Selling the product, not the emotion
By Esty Atlas
As Bob Dylan bellowed in 1964, “The Times they are a-Changin.” Truth is, the times are always changing and we’re seeing it again, particularly in the marketing and public relations of companies today.
Read More...
4.7.10
Top 5 marketing and PR blunders: No. 3 (part 3 of 5 part series)
Know when to hold 'em, know when to fold 'em
By Esty Atlas
Not all customers (or clients) are worthy of you. It’s a hard pill to swallow sometimes, but it’s true; even in this fight-for-all-the-business-you-can-get economy. Read More...
3.31.10
Top 5 marketing and PR blunders: No. 2 (part 2 of 5 part series)
No. 2: right product -- wrong place
By Esty Atlas
True Story: It was a Friday morning at a Washington, DC subway stop. A typical morning rush hour, there was a man playing an instrument for tips. But this time, something was quite different from the usual street busker. That’s because this musician was part of an experiment being conducted by The Washington Post. Read More...
3.24.2010
The top five marketing & PR blunders (part 1 of 5 part series)
Dave Letterman didn't make this one, but Tiger Woods did
By Esty Atlas
Who would you say received better advice or had better judgment when allegations of infidelity were FIRST reported: Tiger Woods or David Letterman? Read More...
3.3.2010
The 12 Step Plan for Unlocking Hidden Potential
The art of possibility can help your business. Read More...
1.2010
How to build a smarter online mousetrap -
Spend some money to make some money
A smart mousetrap, not just any old website, can help you catch more of what you want: consumers. It can tell which browsers people are using and which search words are effective and provide you with the tools to attract new customers. After all, isn’t that the whole point?
Read More...
12.1.09
New Year’s resolutions for the workplace warrior.
In this economy, business as usual just won't cut it.
By Esty Atlas
The end of the 2009 year brings great relief to some – those who still have their jobs and businesses afloat – and great angst to those who are getting word of budget cuts, layoffs and closings. But fear not!
Read More...
11.10.09
The secret marketing resource right under your nose.
Here's a surefire way to increase your bottom line in six months.
By Melanie Goetz
Did you know that every company, even yours, has an untapped marketing resource? Marketing is a lot like line dancing: the entire group has to take the same steps or it just doesn’t flow. Everyone dances to the same beat and moves in the same direction. Read More...
9.8.09
Why you’ve got to give to get.
It's a way to rise above the crowd of competitors.
By Melanie Goetz
It’s hard enough to make a profit today – so why would you give anything away? Allow me to suggest the insight of Confucius, who once said, “The superior man understands what is right; the inferior man understands what will sell.”Read More...
8.17.09
7 tips for winning more business.
RFP's that get the bid.
by Esty Atlas
The famous playwright Oscar Wilde once said, “There is only one thing in the world worse than being talked about, and that is not being talked about.” Here’s how this belief holds true today for winning more business, especially if you’re unknown or the underdog. Read More...
Get Your Story Out There First, Before They Make One Up For You!
Driving to work today, I was almost run off the road by a crazed construction worker. I’m not kidding. This man was frantic. To make it even worse, there were orange traffic cones everywhere so I had nowhere to go. I was trapped. And there he was running toward my car waving his hands hysterically. As he got closer, I looked at him and thought, if I’m not mistaken, I have seen this man before – But where? Read More...
4.30.09
The secrets to ‘What’s in it for me?’ branding.
Grassroots, targeted marketing can be done affordably. Read Article...